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Archive for April, 2010

Vinnie Perry Serves It Up

April 29th, 2010, on the topic of Lifestyle, Lifestyle Commercials, Sports & Fitness, Sports Commercial

Vinnie Perry | Kroger Commercial | Click to View

Hips Don’t Lie: Athletic Wear for Real Women

I don’t know if I’m an apple or a pear. Bananas are nice, but I doubt I’m one of those either. I just don’t like comparing my body to a fruit basket. But I do know this: I have hips…and thighs. And good lord, yes, a butt.

I consider myself active and have a (fairly) healthy lifestyle, but no amount of squats, crunches or sprints will ever rid me of my curves. Real woman have curves, remember? So then why was it so hard for me to find athletic wear for women that actually fits well and gives me the support I need? I was so sick of avoiding the mirrors at the gym (or worse, skipping a workout entirely) because my too snug tank top was inching up past my belly button with each squat, and my shorts were riding up my thighs with each stride on the treadmill. Do you know how hard it is to sprint when you’ve got one hand between your thighs trying to pull your shorts back to a more G-rated location? Difficult and unattractive. Exercise is supposed to make you feel better about yourself and yet, somehow, it was making me feel worse.

So, a friend of mine recommended I try the new athletic wear from ellasport, their mission is to “provide women with workout apparel that makes them look and feel amazing…because when you are comfortable and feel good about how you look, you have a much better workout!”

So I tried a few pieces and it was love at first crunch. Imagine, a line of athletic wear designed to be supportive and comfortable. Ellasport, where have you been all my life?

Here are some of my favorites:

Gramercy Racerback tank
I love it because: the hip is slightly wider than the waist and top so it stays in place and does not ride up.

Chelsea Racerback tank
It fits me because: the top has a built-in bra that provides support and gives full coverage across the chest with a wider hip just like the gramercy tank.

Power capris
It changed my life because: the fabric provides moderate compression that conceals those less-than-perfect areas and the line across the back makes your butt look half the size!

Workout skirt™
I wear it because: the skirt has compression shorts attached to give support, but with the coverage and flexibility of a skirt. Genius.

Try ellasport today and get 15% off your first order.
Just use promo code marieclaire at checkout!

by Elyse Lindsey for Marie Claire

Lauren for LYCRA

April 27th, 2010, on the topic of Lifestyle, Lifestyle Commercials

Click the Play Button, to watch Lauren Kelley in action for LYCRA!

Design a Bikini and WIN!

:: Lauren Kelley ::

Armani and Reebok team-up

April 22nd, 2010, on the topic of Lifestyle, Lifestyle Print, Sports & Fitness, Sports Print

Armani and Reebok debut a collaborative collection with the help of 10 SportsU Models!

Giorgio Armani and Reebok International announced a global alliance to create a special collection, combining active style with sport and technology.

The cobranded Emporio Armani/EA7 and Reebok collection features both sporting goods and sneakers; the line is described as a blend of style and function.

The collection will be available in Emporio Armani stores and select Reebok concept stores!

Kellogg’s partners with Dr. Andy Baldwin to Promote Health, Nutrition & Fitness!

April 22nd, 2010, on the topic of Celebrity Consulting, Talent Features

SLU partnered Dr. Andy Baldwin with Kellogg Company in a joint effort to promote health, nutrition and fitness to U.S. military families.

Aside from being the former star of ABC’s hit show “The Bachelor – An Officer and a Gentleman”, U.S. Navy Lieutenant Commander Andrew Baldwin, M.D. is a Physician, Humanitarian, and Navy Diver at the Navy’s Bureau of Medicine and Surgery in Washington, D.C. where he serves as a spokesman and advocate for Navy medicine.

Additionally as an Ironman Triathlete, and National Health/Fitness Specialist, he assists the U.S. Surgeon General with his nationwide initiative to combat childhood obesity through program called “Healthy Youth for a Healthy Future.”

Participants in the Leanest Team Challenge (LTC) compete (along with other participants from other U.S. military installations) against other installations to lose weight, using the Special K Challenge® as a guide.

See www.leanestteam.com for more info, and check out Andy’s web site at www.andybaldwin.com .

Parkour Prodigy | Adam Dunlap

April 19th, 2010, on the topic of Motion Capture, Sports & Fitness, Sports Commercial, Sports Print, Sports TV/Film, Stunts/Technical Advisors, Talent Features

Photos by Ty Milford

SU Model, Adam Dunlap is the Founder and Director of Revolution Parkour, the first academy of it’s kind in the area!

What is Parkour you ask? Parkour is an athletic discipline, in which participants traverse any environment in the most efficient way possible using their physical abilities, and which commonly involves running, jumping, vaulting, rolling and other similar physical movements.

Adam and his team are dedicated to teaching their students proper Parkour technique along with its philosophy and purpose, with training the physical condition comprised of strength, range of motion, aerobic endurance, bone density, joint alignment, and structural efficiency.

Adam

Since the company’s inception, Adam has been the head Parkour instructor at the Revolution Parkour Academy where he has taught and mentored students ranging in age from 5 to 67.

As a professional Parkour athlete, Adam has performed and has been featured on and in numerous local and national news broadcasts, print publications, and internet articles. He has acted, performed, and provided Parkour consultation in commercial productions, and he has modeled for international apparel giants Nike and Adidas.

Adam actually suffered from Crohn’s disease, and attributes healing his body to discovering a diet and exercise plan that incorporates parkour. Adam recently told his story, and how he’s overcome obstacles to CBN TV.

Click HERE, to see Adam’s story

Lucy Prince + Angela Richard for Nike

April 16th, 2010, on the topic of Kids, Lifestyle, Lifestyle Print, Sports & Fitness, Sports Print

nikelucyprince3

Play in Powder

April 16th, 2010, on the topic of Sports & Fitness, Sports Commercial, Sports Print

Snow depth over 100" at Mt. Hood Meadows Ski Resort

SU's Todd Van Raden hit the slopes with Photographer Randy Boverman to capture this image for Mt. Hood Meadows Ski Resort.

Maureen Rankin

April 16th, 2010, on the topic of Lifestyle Print

WWW.511TACTICAL.COM

FIT Model by Day, Mother of 4 by Night

April 16th, 2010, on the topic of FIT Models

Bree Dennis hit the genetics jack-pot.

She is by definition the ‘perfect’ athletic FIT model. Bree has made a career, being a ‘human mannequin’ so to speak.

What is a FIT Model you ask? A FIT Model is a person hired by an apparel company to assist with the development of the base size patterns, by trying on samples for every style. The base pattern is perfected on the fit model and then graded to make patterns for smaller and larger sizes in a sizing system/set.

A fit model is generally very different from a runway model, who is hired to show the garment in a fashion show. The fit model is chosen based on his or her body size and proportions with the goal of representing all of the people in the target market.

Generally the fit model is one of the smaller sizes in the size range, for example a size 8 or 10 in a Misses size. A good fit model can tell when the sample garment does not feel correct, even when it appears to fit from the outside.

Bree works for various Apparel Companies in the NW. Bree says it’s easy for her to maintain her ‘perfect’ measurements, as a single Mom of four kids who are all involved in sports! When Bree’s not FIT modeling, she’s busy being a referee, chauffeur, chef and tutor to her kids!

SLU is proud to provide the leading resource of FIT models for the garment design industry’s – including men and women, kids and adults, plus size and petite.