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Archive for May, 2010
SLU Consulting: Connecting Brands & Celebrities/Athletes
May 25th, 2010, on the topic of Celebrity Consulting, Sports & Fitness
The SLU Consulting division is designed to help brands and agencies engage celebrities/athletes as spokespeople in advertising, PR campaigns and promotional programs. We have experience securing prominent celebrities for a wide variety of projects including: Super Bowl commercials, infomercial host roles and celebrity appearances.
Because we don’t directly represent the talent, our sole incentive is to deliver the best option at the best value:

Columbia Shoot @ Smith Rock
May 25th, 2010, on the topic of Catalog, Lifestyle, Lifestyle Print, Sports & Fitness, Sports Print
SLU Consulting Secures Kim Lyons for JumpSnap
May 25th, 2010, on the topic of Celebrity Consulting, Sports & Fitness
JumpSnap approached SLU Consulting interesting in hiring a recognizable fitness celebrity for an upcoming fitness show. Despite operating with a tight budget and timeline, we secured celebrity trainer Kim Lyons (from NBC’s The Biggest Loser).
Although Kim hadn’t been on JumpSnap’s radar as a potential host, the feedback from the production was overwhelmingly positive. We enjoyed an opportunity to provide creative celebrity talent suggestions and deliver credible talent on time and under budget.
SLU helps Boost Mobile “Shuffle” into Super Bowl
May 25th, 2010, on the topic of Celebrity Consulting, Sports & Fitness
On the 25th anniversary of the 1985 Chicago Bears’ Super Bowl Shuffle, Boost Mobile decided to hire the original dancing and singing stars for a nostalgic remake of the iconic music video. Sports Unlimited was hired to help coordinate the participation of the 8 NFL stars featured in the remake.
While every celebrity oriented project poses unique challenges, the scale and profile of the Super Bowl Shuffle was particularly ominous. With less than a month to work with, SLU Consulting was tasked with proposing, contracting, and coordinating the flight/shoot schedules for the 8 (large) NFL personalities. Despite dancing and singing prowess that remains as underwhelming as it was in ‘80’s, the 2010 version was successfully executed with the same trademark moves and bad rapping that made the original so popular. The 30-second parody aired during the 1st quarter of the Super Bowl.
On location w/ Teva
May 20th, 2010, on the topic of Catalog, Lifestyle, Lifestyle Print
SU’s Lauren Rudge and Hunter Wyndham, are on the exotic island of Figi…. Shooting for 10 days with Teva, the outdoor and recreational footwear company! Stayed tuned for behind the scene pictures!
On the Set with KC Guyer
May 20th, 2010, on the topic of Lifestyle Commercials
Larger than Life
May 18th, 2010, on the topic of Lifestyle, Lifestyle Print
Women’s Running Magazine
May 12th, 2010, on the topic of Sports & Fitness, Sports Print


New work from a recent fitness shoot with Women’s Running Magazine and Ty Milford. Great job to Lauren Elliott, SU model and personal trainer, in front of the lens, demonstrating a 10-minute ab routine!
















