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Archive for the ‘Lifestyle’ Category
Summer Training with Jane, Alexa + Janae
August 25th, 2010, on the topic of Lifestyle, Lifestyle Print, Sports & Fitness, Sports Print








photos by the talented Ty Milford
Katrina for Oakley
August 17th, 2010, on the topic of Catalog, Lifestyle Print, Sports & Fitness, Sports Print
Danielle for Athleta
August 17th, 2010, on the topic of Lifestyle, Lifestyle Print, Sports Print, Uncategorized
Behind the Scenes – GolfSmith Shoot
August 16th, 2010, on the topic of Lifestyle, Lifestyle Print, Sports & Fitness, Sports Print
Amy Jo Palmquest for Moving Comfort
August 12th, 2010, on the topic of Lifestyle Commercials, Lifestyle Print, Sports Commercial, Sports Print
Reebok.com
August 5th, 2010, on the topic of Lifestyle, Lifestyle Print, Sports & Fitness, Sports Print
Chloe for Nike.com
July 15th, 2010, on the topic of Lifestyle, Lifestyle Print, Sports & Fitness, Sports Print
Meet Kumara : Shred Betty of the Month
July 13th, 2010, on the topic of Lifestyle, Sports & Fitness, Talent Features
Interview courtesy of Diana Sciandra for www.shredbetties.com
Age: 22
Home Mountain: grew up at Mt. Baker, usually at Northstar-at-Tahoe.
Hometown: Mt. Vernon, WA. Land of the tulips!
Years Riding: 10
Results: Nothing too impressive, a couple of Burton Am wins and a lot of losses. Sponsors: Burton, Exit Real World, Smith Optics, Pow Gloves, Coal Headwear, Skullcandy and Bench Clothing.
Kumara is a unique name is there a story behind that?
My dad found the name at some hippie Hindu meditation workshop in the 70’s. Growing up he told me it meant royalty and innocence, and that’s true, but it’s also the name of a Hindu warrior god. And it’s what they call sweet potatoes in New Zealand. I swear my name means something in every language.
What are you up to in the off season? Any big travel plans?
I recently applied for a fashion marketing internship in Sweden and I really hope that pans out. Otherwise I am working on getting my business marketing degree, which is a slow-going process. Also doing some design work, a little modeling, biking lots, yoga, jumping off things into water and being tan. I’ll also take a couple summer snowboard trips to Mt. Hood.
How are you making going to college and snowboarding work?
Not very well, I take classes when I can (mostly during fall quarter) and during winter I focus completely on snowboarding. It’s hard to excel at both and snowboarding is the bigger focus right now, but I know if I keep plugging away at my degree I’ll get it. I love school and look forward to one day being a college grad. A lot of people go to college for seven years.
Where do you go to school?
University of Washington
What do you want to do with this degree?
Eventually, down the road somewhere, I want to start my own fashion brand. A brand inspired by snowboarding, surfing, traveling and all things awesome. I have a lot of creative energy that needs an outlet, I’d like to funnel all that energy into that little grey area where snowboarding meets skate meets surf meets music meets fashion meets high fashion meets art.
I understand you have website, do you use this website for the purpose of funneling your creative energy?
Yeah my website (http://www.kumarakelley.com) started out as a snowboard travel blog and has become a smorgasbord of everything I do; snowboarding, modeling, writing stories and vignettes, making silly lists, putting up various things I find funny, posting videos, showcasing my more fashionable days.
What are your plans for the upcoming season?
Becoming bad-ass.
What advice do you have for girls who are just starting to do competitions?
My advice? Keep up on other things that you love outside of snowboarding, it makes it easier when you lose and better when you win. I perform my best at contests when I am maintaining my yoga practice. Not only because it helps me physically and mentally but also because it reminds me that I have loves outside of snowboarding and that, well, it’s just snowboarding you know.
Most embarrassing thing that’s happened to you on a snowboard?
I obnoxiously and uncontrollably sing when I snowboard, and I have a horrible voice, so that’s embarrassing for anyone who hears me.
What tricks are you working on right now?
I’m trying to dial all four fives. I also really want shifty front five.
What’s your process for learning a new trick?
Haha, ummm, process….. I just kinda throw it and hope for the best. Usually I fall a whole bunch, get super pissed off and scream and stop trying until some later point, and then it usually comes together at that later point.
Favorites:
website: failblog.org
breakfast cereal: Cheerios
snowboard shop: Exit Real World in Oregon, the absolute best. ever.
movie: Big Lebowski
animal: Tiger
park feature: A perfectly shaped 50-ft table top
snowboard buddy: Erika Vikander and Megan Littleton
inspiration: Zach Galifinakis. My friends. Youtube. Travis Parker.

Chloe + Keph for Mission Hockey
July 13th, 2010, on the topic of Lifestyle Print
Behind the Scenes w/ Teva
July 7th, 2010, on the topic of Lifestyle Commercials, Lifestyle Print, Sports & Fitness, Sports Print
As promised, here are some ‘Behind the Scenes’ pictures from the Teva shoot in Fiji. SLU’s Lauren Rudge, Hunter Wyndam, and Gretta Kruesi were on locaton for 10 days! In addition to a very active shoot, that required them to hike, jump, run, kiteboard and swim… They also got to do some volunteer work, and donate shoes to some of the remote villages in Fiji.
Cupid for Reebok.com
June 23rd, 2010, on the topic of Lifestyle Print, Sports & Fitness, Sports Print
Jim Beam Billboard
June 16th, 2010, on the topic of Lifestyle, Lifestyle Print

Jim Beam Billboard shoot at the Oregon Coast, with three SLU models. Captures surfers through time... the early 1900's (Boyd Anderson), 1970's (Allen Satcher) and 2000's (John Beedenbender).
Mike, Carl + KC
June 14th, 2010, on the topic of Lifestyle, Lifestyle Print, Sports Print
Art Institute Annual Fashion Show
June 7th, 2010, on the topic of Lifestyle

A Feast for the Eyes Featuring (from Top to Bottom , Left to Right) Hannah Hawkes, Andrea Dittmer, Emme + Ellee Carlson, Grace Prince, Lauren Kelley, Alissa Tibbs, Chloe Hallock, Alexa Stevens, Liliya Abildayeva, Katrine Johannessen, Femi Willis... Way to go ladies! Congrats to the graduating designers who featured their Senior Collections, bravo!
























