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Archive for the ‘Catalog’ Category
LA Sports + Lifestyle Models for Sports Chalet Catalog
March 22nd, 2011, on the topic of Catalog, Lifestyle Models, Lifestyle Print, Sports & Fitness Talent, Sports Commercials, Sports Print
Athleta Lifestyle Models – Spring Catalog Cover
March 8th, 2011, on the topic of Catalog, Lifestyle Models, Lifestyle Print
Danielle for Athleta
Fred Meyer Lifestyle Models
March 8th, 2011, on the topic of Catalog, Lifestyle Models, Lifestyle Print
Tara Manning
Emma Carlson (left, center)
Simple Shoes Shoot in San Fran – Lifestyle Models
March 7th, 2011, on the topic of Catalog, Lifestyle Commercials, Lifestyle Models, Lifestyle Print
heather chase (right)
anthony mcgrath (left)
heather chase (center)
anthony mcgrath (left)
heather chase (right)
heather chase (right)
From Dani to Daniquin: Inspiration Takes Form
January 25th, 2011, on the topic of Catalog, Lifestyle Models, Sports & Fitness Talent, Sports Print, Talent Features
Article Courtesy of the Athleta Chi Blog
Athleta is about real athletes inspiring active women in a variety of venues. On the Athleta Chi blog, our featured athletes share their expert advice and insight, and our catalogs are filled with pages of performance gear put to the test by women athletes against stunning backdrops around the world.
When we set off on the journey to bring Athleta to “brick-and-mortar” in our flagship San Francisco store, we knew we couldn’t have our real-life athletes there to inspire customers and demonstrate the performance and beauty that’s core to everything we create. So, we started an exhaustive search for athletic mannequins and (no surprise) couldn’t find any that were truly feminine AND athletic — both in the figure and the pose. That’s when we knew we had to venture off the beaten path to create uniquely Athleta mannequins.
Affectionately called “Daniquins,” the mannequins are inspired and modeled after our very own Danielle Halverson. Over the years, Dani has traveled to distant lands with our team of athlete models and creative gurus, becoming an important part of the Athleta community. She’s a strong, beautiful person inside and out, and to give you a sense of who she is as an athlete, here are just a few of her accomplishments…
- 9 time H.S. Track & Field State Champion
- 2 time H.S. Basketball State Contender
- GNAC Conference Record Holder
- NCAA Nationals Track & Field Championships
- 2 time Runner-up Finish in Heptathlon
- 1 time National Champion (High Jump)
- USA Track & Field Championships
- Currently training for Olympic Trials, and for the Olympic Games London 2012.
Dani came to Athleta through Sports + Lifestyle Unlimited, an agency that helped land her on the cover and in the pages of notable publications like Runner’s World, Shape, and Women’s Health. As her agent, Karen Osborn, attests, “Danielle epitomizes the beautiful athlete that the Athleta brand represents, so we were thrilled to facilitate that relationship, along with our other great models they use!” We couldn’t agree more.
A few months ago, Dani traveled with members of Team Athleta to Broomfield, CO, where Fusion Specialties is based. There, overseen by Creative Director Stacie White, Dani was digitally scanned in various action sequences and static poses that included running and Trikonasana (aka triangle pose). A fiberglass prototype, having the basic dimensions but lacking the finer details, was created from these scans as a template for the seven on-site sculptors who would artfully hand-etch Dani from a pile of clay, down to her tiny delineations of sinew and muscle. The Fusion Specialties team worked tirelessly over months to fine-tune this special project for Athleta.
That dedication to their craft is apparent in attention to details that may surprise the layman. Mannequins suffer from what Stacie calls “losing a moment in time,” a quality that often distinguishes great photography from the rest. Similar to one of our photo shoots, computer images were taken of Dani in rapid-fire succession before finding one with the right spark. Human details, too, can be unexpectedly exaggerated — in mannequin form Dani’s legs appeared bigger and more venous. These incongruities were “mannequized” with guidance from Team Athleta. The final product is breathtaking, to say the least.
Just walking through the San Francisco store, it’s apparent these statuesque mannequins are more effigy than mannequin, their precision-carved bodies an homage to Dani’s athletic physique. The untrained eye may overlook the differences between our Daniquins and other, run-of-the-mill mannequins, but we know you’ll appreciate the attention to detail, and hope you enjoyed learning more about the woman who breathed life into our “Daniquins.”
Lifstyle Models for Yala Catalog Shoot
January 19th, 2011, on the topic of Catalog, Lifestyle Commercials, Lifestyle Print
Amy Jo and Angel, will grace the pages of Yala Clothing Catalog – Dreamsacks Bamboo Dreams Line is now under the new name Yala! The full line of Yala Bamboo Viscose Clothing and Sleepwear is now available online. The campaign was shot by the talented Jared Cruse, a lifestyle photographer based out of Ashland OR.
Lifestyle Models_Yala.com
January 7th, 2011, on the topic of Catalog, Lifestyle Models, Lifestyle Print
Amy Jo + Angel
Lifestyle Models for REI.com
December 10th, 2010, on the topic of Catalog, Lifestyle Models, Lifestyle Print
Meet Drisana – Athleta Model & Real Life Yogi
November 22nd, 2010, on the topic of Catalog, Lifestyle Commercials, Lifestyle Models, Lifestyle Print, Sports Commercials, Sports Print, Talent Features
Article courtesy of Nadia Murdock NY Fitness Examiner
Athleta showcased their versatile clothing line to a select group of fitness writers and offered an amazing yoga class with astound yoga instructor, and SLU model Drisana Carey. Carey has been practicing and teaching yoga for several years. I decided to interview her to get insight on the practice of yoga.
How long have you been teaching yoga?
I started guiding my roommates and friends in yoga classes while living in France in 2004, I had been practicing for 4 years and couldn’t find any classes in the area so we used my living room/bedroom to do yoga together, while I talked through the movements and postures. The following Spring of 2005 I returned to the states and took my first teacher training course in Los Angeles and started teaching at the same studio just after finishing the training I’ve been teaching at different studios around Southern California ever since.
In your opinion what are some benefits from practicing yoga?
There are many positive changes people experience during each class and even more benefits unfold after practicing yoga regularly. The more obvious ones are increased flexibility, strength, balance, improved posture, stable moods, and a reduced stress.
Many students have mentioned that they were surprised when they started sleeping better, relaxing more deeply and recognized a better sense of awareness, so less mistakes in their day to day life. The benefits are so numerous it all depends on what you really want to get out of the practice. I’ve found that when I set an intention then letting go of it while I practice surprising changes and gifts appear in my life.
What do you love most about this form of exercise?
I love the sense of connection. Connection with what is going on in my body; what is circling around in my mind and especially the connection with my breath. Connection also with the people and the environment around me, I love practicing outside near the ocean or in the sun on a warm day and even inside the dinkiest of studios have surprised me with a warmth of energy and connection with friends and strangers that cannot be quantified but fills me with a wonderful sense that keeps me continuously inspired to practice.
What are some other ways you stay in shape?
I love just about anything active. I run a lot, play beach volleyball, Pilates, plyometrics, biking, swimming, surfing, climbing, skiing, snowboarding, hiking. I’m usually up for whatever friends, weather and time supports. Regular trips to the gym bore me, so I love to mix it up and use the outdoors as my gym/playground.
Lastly what do you love most about Athleta clothing?
Athleta really gets the female athlete. The clothes are functionally designed extremely well, with performance, comfort and style in mind. Its clear when you feel the clothes that the designers are female athletes themselves. The materials are the kind that once you feel them on; you never want to take them off. I’m always on the go, being active is only part of my day and Athleta’s clothing can take you anywhere from the studio to the shops, to dinner wherever.
For more information visit http://athleta.gap.com
Fall Test {Phil + Brad}
November 3rd, 2010, on the topic of Catalog, Lifestyle Commercials, Lifestyle Models, Lifestyle Print
‘A’ is for Athleta + Anne, ‘B’ is for Brigid
November 2nd, 2010, on the topic of Catalog, Lifestyle Models, Lifestyle Print, Sports & Fitness Talent, Sports Print, Stunts/Technical Advisors
Watch behind-the-scenes footage from the Winter 2010 Catalog shoot, on location in Utah and New Zealand with Anne + Brigid!
Bass Pro Fall Catalog
September 14th, 2010, on the topic of Catalog, Lifestyle Models, Lifestyle Print, Sports Print
Allen Satcher
Nick Stuart
Nick Stuart
Katrina for Oakley
August 17th, 2010, on the topic of Catalog, Lifestyle Print, Sports & Fitness Talent, Sports Print
Katrina's Full Page Ad for Oakley
Columbia Shoot @ Smith Rock
May 25th, 2010, on the topic of Catalog, Lifestyle Models, Lifestyle Print, Sports & Fitness Talent, Sports Print
Tyson Nead + Ariel Shaw | www.jordansiemens.com
Behind the Scenes on the Columbia Sportswear Shoot
On location w/ Teva
May 20th, 2010, on the topic of Catalog, Lifestyle Models, Lifestyle Print
SU’s Lauren Rudge and Hunter Wyndham, are on the exotic island of Figi…. Shooting for 10 days with Teva, the outdoor and recreational footwear company! Stayed tuned for behind the scene pictures!
Tara Manning for Ellasports
April 28th, 2010, on the topic of Catalog, Lifestyle Models, Lifestyle Print, Sports Print
Hips Don’t Lie: Athletic Wear for Real Women
I don’t know if I’m an apple or a pear. Bananas are nice, but I doubt I’m one of those either. I just don’t like comparing my body to a fruit basket. But I do know this: I have hips…and thighs. And good lord, yes, a butt.
I consider myself active and have a (fairly) healthy lifestyle, but no amount of squats, crunches or sprints will ever rid me of my curves. Real woman have curves, remember? So then why was it so hard for me to find athletic wear for women that actually fits well and gives me the support I need? I was so sick of avoiding the mirrors at the gym (or worse, skipping a workout entirely) because my too snug tank top was inching up past my belly button with each squat, and my shorts were riding up my thighs with each stride on the treadmill. Do you know how hard it is to sprint when you’ve got one hand between your thighs trying to pull your shorts back to a more G-rated location? Difficult and unattractive. Exercise is supposed to make you feel better about yourself and yet, somehow, it was making me feel worse.
So, a friend of mine recommended I try the new athletic wear from ellasport, their mission is to “provide women with workout apparel that makes them look and feel amazing…because when you are comfortable and feel good about how you look, you have a much better workout!”
So I tried a few pieces and it was love at first crunch. Imagine, a line of athletic wear designed to be supportive and comfortable. Ellasport, where have you been all my life?
Here are some of my favorites:
Gramercy Racerback tank
I love it because: the hip is slightly wider than the waist and top so it stays in place and does not ride up.
Chelsea Racerback tank
It fits me because: the top has a built-in bra that provides support and gives full coverage across the chest with a wider hip just like the gramercy tank.
Power capris
It changed my life because: the fabric provides moderate compression that conceals those less-than-perfect areas and the line across the back makes your butt look half the size!
Workout skirt™
I wear it because: the skirt has compression shorts attached to give support, but with the coverage and flexibility of a skirt. Genius.
Try ellasport today and get 15% off your first order.
Just use promo code marieclaire at checkout!
by Elyse Lindsey for Marie Claire
Phil Zahn : Tests the Elements
April 12th, 2010, on the topic of Catalog, Lifestyle Models, Lifestyle Print
www.allehphotography.com
Golfsmith | March 2010
April 1st, 2010, on the topic of Catalog, Lifestyle Models, Sports & Fitness Talent, Sports Commercials
Jillian Braverman Golfsmith Cover Model