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Archive for the ‘Sports & Fitness’ Category
Nike.com ‘Back to School’
August 31st, 2010, on the topic of Kids, Lifestyle, Sports & Fitness
Behind the Scenes : CAN-AM Spyder Commercial
August 31st, 2010, on the topic of Sports TV/Film, Stunts/Technical Advisors
Summer Training with Jane, Alexa + Janae
August 25th, 2010, on the topic of Lifestyle, Lifestyle Print, Sports & Fitness, Sports Print








photos by the talented Ty Milford
Reebok.com
August 19th, 2010, on the topic of Sports & Fitness, Sports Print
Katrina for Oakley
August 17th, 2010, on the topic of Catalog, Lifestyle Print, Sports & Fitness, Sports Print
Danielle for Athleta
August 17th, 2010, on the topic of Lifestyle, Lifestyle Print, Sports Print, Uncategorized
Behind the Scenes – GolfSmith Shoot
August 16th, 2010, on the topic of Lifestyle, Lifestyle Print, Sports & Fitness, Sports Print
Tao Berman – New WANTED Host
August 13th, 2010, on the topic of Agency News, Celebrity Consulting, Sports & Fitness, Sports TV/Film, Stunts/Technical Advisors, Talent Features
Our very own Tao Berman, is NEW to the WANTED judge’s panel this year! Tao is “the world’s best-known extreme kayaker” (Sports Illustrated). Tao was raised in a mountainside cabin without electricity in Washington. He spent his days mountain-biking, climbing and kayaking. Tao has held three extreme kayaking world records including the world record waterfall descent. He is regarded as the most accomplished American extreme racer in the recent history of competitive kayaking.
WANTED is an outdoor reality show that takes place right here in the beautiful and adventure-oriented Pacific NW, Contestants compete in a variety of challenging outdoor activities all the while being judged on their personality and ability to be a TV host.
The winning woman will get to host her own adventure series on Comcast SportsNet
Applicants for WANTED II: Adventure Woman are still available at www.csnnw.com. Deadline to apply is Sunday, August 15th.
Amy Jo Palmquest for Moving Comfort
August 12th, 2010, on the topic of Lifestyle Commercials, Lifestyle Print, Sports Commercial, Sports Print
Reebok.com
August 5th, 2010, on the topic of Lifestyle, Lifestyle Print, Sports & Fitness, Sports Print
Vibram Fivefingers Shoot
July 26th, 2010, on the topic of Sports & Fitness, Sports Print
Chloe for Nike.com
July 15th, 2010, on the topic of Lifestyle, Lifestyle Print, Sports & Fitness, Sports Print
CC Barber
July 14th, 2010, on the topic of Sports & Fitness
Meet Kumara : Shred Betty of the Month
July 13th, 2010, on the topic of Lifestyle, Sports & Fitness, Talent Features
Interview courtesy of Diana Sciandra for www.shredbetties.com
Age: 22
Home Mountain: grew up at Mt. Baker, usually at Northstar-at-Tahoe.
Hometown: Mt. Vernon, WA. Land of the tulips!
Years Riding: 10
Results: Nothing too impressive, a couple of Burton Am wins and a lot of losses. Sponsors: Burton, Exit Real World, Smith Optics, Pow Gloves, Coal Headwear, Skullcandy and Bench Clothing.
Kumara is a unique name is there a story behind that?
My dad found the name at some hippie Hindu meditation workshop in the 70’s. Growing up he told me it meant royalty and innocence, and that’s true, but it’s also the name of a Hindu warrior god. And it’s what they call sweet potatoes in New Zealand. I swear my name means something in every language.
What are you up to in the off season? Any big travel plans?
I recently applied for a fashion marketing internship in Sweden and I really hope that pans out. Otherwise I am working on getting my business marketing degree, which is a slow-going process. Also doing some design work, a little modeling, biking lots, yoga, jumping off things into water and being tan. I’ll also take a couple summer snowboard trips to Mt. Hood.
How are you making going to college and snowboarding work?
Not very well, I take classes when I can (mostly during fall quarter) and during winter I focus completely on snowboarding. It’s hard to excel at both and snowboarding is the bigger focus right now, but I know if I keep plugging away at my degree I’ll get it. I love school and look forward to one day being a college grad. A lot of people go to college for seven years.
Where do you go to school?
University of Washington
What do you want to do with this degree?
Eventually, down the road somewhere, I want to start my own fashion brand. A brand inspired by snowboarding, surfing, traveling and all things awesome. I have a lot of creative energy that needs an outlet, I’d like to funnel all that energy into that little grey area where snowboarding meets skate meets surf meets music meets fashion meets high fashion meets art.
I understand you have website, do you use this website for the purpose of funneling your creative energy?
Yeah my website (http://www.kumarakelley.com) started out as a snowboard travel blog and has become a smorgasbord of everything I do; snowboarding, modeling, writing stories and vignettes, making silly lists, putting up various things I find funny, posting videos, showcasing my more fashionable days.
What are your plans for the upcoming season?
Becoming bad-ass.
What advice do you have for girls who are just starting to do competitions?
My advice? Keep up on other things that you love outside of snowboarding, it makes it easier when you lose and better when you win. I perform my best at contests when I am maintaining my yoga practice. Not only because it helps me physically and mentally but also because it reminds me that I have loves outside of snowboarding and that, well, it’s just snowboarding you know.
Most embarrassing thing that’s happened to you on a snowboard?
I obnoxiously and uncontrollably sing when I snowboard, and I have a horrible voice, so that’s embarrassing for anyone who hears me.
What tricks are you working on right now?
I’m trying to dial all four fives. I also really want shifty front five.
What’s your process for learning a new trick?
Haha, ummm, process….. I just kinda throw it and hope for the best. Usually I fall a whole bunch, get super pissed off and scream and stop trying until some later point, and then it usually comes together at that later point.
Favorites:
website: failblog.org
breakfast cereal: Cheerios
snowboard shop: Exit Real World in Oregon, the absolute best. ever.
movie: Big Lebowski
animal: Tiger
park feature: A perfectly shaped 50-ft table top
snowboard buddy: Erika Vikander and Megan Littleton
inspiration: Zach Galifinakis. My friends. Youtube. Travis Parker.

Behind the Scenes w/ Teva
July 7th, 2010, on the topic of Lifestyle Commercials, Lifestyle Print, Sports & Fitness, Sports Print
As promised, here are some ‘Behind the Scenes’ pictures from the Teva shoot in Fiji. SLU’s Lauren Rudge, Hunter Wyndam, and Gretta Kruesi were on locaton for 10 days! In addition to a very active shoot, that required them to hike, jump, run, kiteboard and swim… They also got to do some volunteer work, and donate shoes to some of the remote villages in Fiji.
Lauren Kelley for Nike Lacrosse
June 30th, 2010, on the topic of Sports & Fitness, Sports Print
www.aaronhewittphoto.com
Sports Production Specialist, Scout, Coach + Trainer
June 29th, 2010, on the topic of Sports Commercial, Sports TV/Film, Stunts/Technical Advisors, Talent Features
Hernando Planells is one of the most-sought after sports production specialist in film, television and print. Hernando provides directors, producers and studios an answer to their sport specific needs.
Planells’ coaching career began at age 19; at 20, he became the nation’s youngest varsity basketball coach, at Immaculate Heart High in Arizona. Since then, he’s led high school, college and professional teams and conducted coaching clinics across the U.S. and abroad, most recently as head coach for the Ryukyu Golden Kings in Okinawa, Japan.
“I’ve played sports my whole life, and always loved it,” Planells said. “I always wanted to do something in sports.”
Along the way, he met “movie people” from the TV show SlamBall, in which full-contact basketball is played with trampolines. He was intrigued, and with no acting experience himself, embarked on a new phase of his career.
Now as coach, choreographer and even NBA scout, he’s expanded his niche in the field he loves.
Planells says training actors is not much different from students; on set, however, his “students” can include the likes of Toby Maguire and Channing Tatum.
And in The Longest Yard, Planells led actor Adam Sandler and real-life pro football player Michael Irvin in a convincingly fierce prison-yard basketball game.

The motivation? Authenticity.
“In any type of sports production, it’s authenticity — the actor wants it to look real and great; he wants to look like a pro athlete. It’s hard to hit the shot, remain in character, say your lines, and be believable.” It’s not all work, however.
“My all-time favorite was Robin Williams,” Planells said. “We spent two days together working on a basketball scene that was cut from License to Wed — but it was great fun, with him doing his comedy routines.”
Planells’ latest work includes C9 Champion sportswear print ads for Target, and upcoming films Grown Ups, starring Sandler, and Just Wright, starring Queen Latifah, both set for release this year.
To learn more about Hernando and services he offers, call Karen Osborn at 323.939.7852.

































