BLOG
Archive for the ‘Sports Commercial’ Category
Sports Production Specialist, Scout, Coach + Trainer
June 29th, 2010, on the topic of Sports Commercial, Sports TV/Film, Stunts/Technical Advisors, Talent Features
Hernando Planells is one of the most-sought after sports production specialist in film, television and print. Hernando provides directors, producers and studios an answer to their sport specific needs.
Planells’ coaching career began at age 19; at 20, he became the nation’s youngest varsity basketball coach, at Immaculate Heart High in Arizona. Since then, he’s led high school, college and professional teams and conducted coaching clinics across the U.S. and abroad, most recently as head coach for the Ryukyu Golden Kings in Okinawa, Japan.
“I’ve played sports my whole life, and always loved it,” Planells said. “I always wanted to do something in sports.”
Along the way, he met “movie people” from the TV show SlamBall, in which full-contact basketball is played with trampolines. He was intrigued, and with no acting experience himself, embarked on a new phase of his career.
Now as coach, choreographer and even NBA scout, he’s expanded his niche in the field he loves.
Planells says training actors is not much different from students; on set, however, his “students” can include the likes of Toby Maguire and Channing Tatum.
And in The Longest Yard, Planells led actor Adam Sandler and real-life pro football player Michael Irvin in a convincingly fierce prison-yard basketball game.

The motivation? Authenticity.
“In any type of sports production, it’s authenticity — the actor wants it to look real and great; he wants to look like a pro athlete. It’s hard to hit the shot, remain in character, say your lines, and be believable.” It’s not all work, however.
“My all-time favorite was Robin Williams,” Planells said. “We spent two days together working on a basketball scene that was cut from License to Wed — but it was great fun, with him doing his comedy routines.”
Planells’ latest work includes C9 Champion sportswear print ads for Target, and upcoming films Grown Ups, starring Sandler, and Just Wright, starring Queen Latifah, both set for release this year.
To learn more about Hernando and services he offers, call Karen Osborn at 323.939.7852.
Vinnie Perry Serves It Up
April 29th, 2010, on the topic of Lifestyle, Lifestyle Commercials, Sports & Fitness, Sports Commercial
Parkour Prodigy | Adam Dunlap
April 19th, 2010, on the topic of Motion Capture, Sports & Fitness, Sports Commercial, Sports Print, Sports TV/Film, Stunts/Technical Advisors, Talent Features
SU Model, Adam Dunlap is the Founder and Director of Revolution Parkour, the first academy of it’s kind in the area!
What is Parkour you ask? Parkour is an athletic discipline, in which participants traverse any environment in the most efficient way possible using their physical abilities, and which commonly involves running, jumping, vaulting, rolling and other similar physical movements.
Adam and his team are dedicated to teaching their students proper Parkour technique along with its philosophy and purpose, with training the physical condition comprised of strength, range of motion, aerobic endurance, bone density, joint alignment, and structural efficiency.
Since the company’s inception, Adam has been the head Parkour instructor at the Revolution Parkour Academy where he has taught and mentored students ranging in age from 5 to 67.
As a professional Parkour athlete, Adam has performed and has been featured on and in numerous local and national news broadcasts, print publications, and internet articles. He has acted, performed, and provided Parkour consultation in commercial productions, and he has modeled for international apparel giants Nike and Adidas.
Adam actually suffered from Crohn’s disease, and attributes healing his body to discovering a diet and exercise plan that incorporates parkour. Adam recently told his story, and how he’s overcome obstacles to CBN TV.
Click HERE, to see Adam’s story
Play in Powder
April 16th, 2010, on the topic of Sports & Fitness, Sports Commercial, Sports Print

SU's Todd Van Raden hit the slopes with Photographer Randy Boverman to capture this image for Mt. Hood Meadows Ski Resort.
Golfsmith | March 2010
April 1st, 2010, on the topic of Catalog, Lifestyle, Sports & Fitness, Sports Commercial
A Taste of Summer – Athleta 2010
March 31st, 2010, on the topic of Catalog, Lifestyle, Lifestyle Print, Sports & Fitness, Sports Commercial, Sports Print
Corinne Gold
Danielle Jayne
Jennifer Widerstrom
Lauren Collins
Drisana Carey
Rose Wetzel for Running Fitness
March 29th, 2010, on the topic of Sports & Fitness, Sports Commercial, Sports Print
Alyssa Tibbs | Track Star
March 26th, 2010, on the topic of Sports & Fitness, Sports Commercial, Sports Print
Karena Dawn for Oakley
March 23rd, 2010, on the topic of Catalog, Lifestyle, Lifestyle Print, Sports & Fitness, Sports Commercial, Sports Print
Xavier Taylor: Gets Tournament Ready
March 22nd, 2010, on the topic of Sports & Fitness, Sports Commercial, Sports TV/Film
Evan Krause for Nike.com
March 16th, 2010, on the topic of Sports & Fitness, Sports Commercial, Sports Print
Joel Freeman for Les Mills
March 16th, 2010, on the topic of Sports & Fitness, Sports Commercial, Sports Print
Nike Pro Combat
March 11th, 2010, on the topic of Sports & Fitness, Sports Commercial, Sports TV/Film
SU’s Brenden Uyehara and Marquise Moses, “prepare for battle”.
The Lovely Lauren Kelley
March 9th, 2010, on the topic of Sports & Fitness, Sports Commercial, Sports Print

SOBeFIT Magazine {Photos by Alleh Lindquist}
Chad Pinther for RW
March 9th, 2010, on the topic of Sports & Fitness, Sports Commercial

Chad Pinther lands the April Cover of Runner's World
Track Test
March 4th, 2010, on the topic of Sports & Fitness, Sports Commercial, Sports Print
Track star Alissa Tibbs, collaborated with Brian Lee of Studio 3 to create this powerful image!

Mike Chapin for Brooks
March 4th, 2010, on the topic of Sports & Fitness, Sports Commercial, Sports Print

Rachel Scdoris for Columbia Sportswear
February 24th, 2010, on the topic of Sports & Fitness, Sports Commercial, Sports Print, Sports TV/Film
Click Here to view the Video Campaign































