Name: Jason Yokobosky
Job Title: Photographer
Web – www.jasonyokobosky.com
How did you get started in your field?
For as long as I can remember I have always been into the visual arts. My uncle sparked this creativity in me when I was really young. We would make these fake car commercials with a little camcorder and some fun snowboarding and surfing videos that we would link up to music. I was hooked. Shortly after, I purchased all my own video equipment and started to take my passion for surfing and combine it with video. My friends and I would surf and shoot all day then I would go back to the computer and start the editing process. I still continue to do video but have added still photography into the mix and it is taking over. The still photography world actually got started while I was in front of the camera modeling. While on a shoot with photographer Sarah Orbanic she handed me her huge camera and asked if I could take a photo of her. I had no idea how to work the camera. She told me where the button was, did a cartwheel, I snapped the photo, and from the moment that shutter released I knew my life was changed forever. I went straight to the internet and learned everything I could on still photography then built my business doing as many shoots as I could as often as possible.
What do you like most about your job now?
I have always been and will always be an athlete. Sports and Fitness have played a huge roll in my life ever since my competitive ice hockey and surfing days. To work with some of the top athletes in the world is hands down one of the most gratifying components about my job. These athletes have given their life to their sport. Day in and day out they train to be the best in the world. That drive, commitment, focus and priority on training fuels me to be the best that I can be behind the lens in order to truly capture them in the most beautiful way I know how.
What’s the most challenging part of your job?
I think the most challenging part of this job is that everybody’s doing it. Everyone has a camera and everyone wants to take pictures. There are so many talented photographers out there now a days and it’s a saturated market. An absolute legendary photographer Chase Jarvis whom I had the pleasure of working with for sports modeling once said, “Be so good that they can’t ignore you.” So that is my focus to strive for the top and be the best that I can be.
Who or what has been the most valuable influence or resource in your career so far?
The internet has hands down been the most unbelievable tool as a photographer. I never took a photography class so anything I have ever wanted to learn I would simply just type it into the google search and up would pop hundreds of videos, books, and other resources on that subject. Family support always helps as well. It’s nice to know you always have someone in your corner. If I had a nickel for every picture my mom has “liked” I would be a millionaire 🙂
What trends or changes are you monitoring most closely in the advertising or entertainment industry?
A huge trend to stay on top of right now is all the different ways companies are advertising. Mainly on social media. When the world is at your fingertips through your phone you need to make sure the content you create relates.
What advice would you offer to models or talent striving for more success as performers in the industry?
Having a great attitude is crucial in life and in business. No one wants a Negative Nancy on set. Put on a smile, show up on time, and make sure to invest in yourself. You have to spend money to make money. Always have fresh new images in your portfolio, keep all of your online casting sites up to date, and visit/call your agents often to make sure you are on the forefront of their mind. They are there for you, and… they WANT you to work!! So take care of yourself, look the part, and make some cash money!